{"id":11878,"date":"2020-08-14T12:55:08","date_gmt":"2020-08-14T10:55:08","guid":{"rendered":"http:\/\/www.winebus.es\/?p=9051"},"modified":"2024-04-21T10:38:45","modified_gmt":"2024-04-21T08:38:45","slug":"storytelling-and-wine","status":"publish","type":"post","link":"https:\/\/www.winebus.es\/en\/2020\/08\/14\/storytelling-and-wine\/","title":{"rendered":"Vale means OK in Spanish&#8230; and much more. Wine storytelling"},"content":{"rendered":"<h2>How do you say in Spanish &#8220;Vale&#8221;? It means &#8220;ok&#8221; &#8230; and much more.<\/h2>\n<p style=\"text-align: left;\"><strong>I attach a video<\/strong>. It is an ad made by Estrella Damm, a local beer brand that tells a story that might happen in one of our tours that come to my hair to tell what happens on our tours.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/yd5NuHrb_Ys\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p style=\"text-align: left;\">In this video, they play with the word &#8220;OK.&#8221;<\/p>\n<p style=\"text-align: left;\"><strong>What happens in the video<\/strong> is that a Spaniard tries to explain to an attractive foreigner what the word &#8220;Vale&#8221; means in English. An insider appears and says that \u201cVale\u201d simply means \u201cok\u201d.\u00a0 But what the local wants to transmit is that a word means every little or big experience you remember you had when using the word.\u00a0 &#8220;Vale&#8221; is a very permissive word that a Spaniard uses when they propose him to do something to have fun or to do anything. He says &#8220;Vale&#8221;. The movie is saying that if you are a foreigner and begin to say &#8220;Vale&#8221; instead of Ok it means you begin to think and enjoy like a local. And this is the purpose.<\/p>\n<div style=\"background-color: #90303d; padding: 10px; text-align: center;\">\n<p style=\"color: white; font-size: 24px;\">Storytelling is very important in our wine tours from Madrid. Come with us<\/p>\n<p><a style=\"background-color: #ffffff; color: #90303d; padding: 10px 10px; border-radius: 4px; font-size: 16px; text-decoration: none; margin-top: 8px; margin-left: auto; margin-right: auto;\" href=\"https:\/\/www.winebus.es\/en\/product-category\/wine-tours-by-areas-en\/\">Book your visit<\/a><\/p>\n<\/div>\n<p style=\"text-align: left;\">When you travel you want to live experiences like local. Don\u00b4t you?<\/p>\n<p>What I would like to think that in each of our tours there would be an atmosphere like the one you see in the video. Or said in fewer words that <strong>you feel like a local surrounded by friends<\/strong>.<\/p>\n<h2>Wine storytelling is a beautiful activity.<\/h2>\n<p>My relationship with wine tourism is a relationship of falling in love with a sector that was not part of my life 20 years ago. But here I am. And I wonder why I love stories well told.<\/p>\n<p>I always say there are:<\/p>\n<h2><strong>Two sectors in which storytelling is more appreciated.<\/strong><\/h2>\n<p><strong>1) The movies<\/strong>. In the movies, they can tell you very <a title=\"beautiful stories\" href=\"https:\/\/www.winebus.es\/en\/2019\/12\/03\/we-love-to-hear-beautiful-stories-with-a-glass-of-wine-in-hand\/\" target=\"_blank\" rel=\"noopener noreferrer\">beautiful stories<\/a> and they have even contests like the Hollywood Oscars, The cinema allows you to find and listen to beautiful stories.<\/p>\n<p><strong>2) The <a title=\"winery sell\" href=\"https:\/\/www.winebus.es\/en\/2019\/11\/26\/visits-to-the-winery-to-sell-wine\/\" target=\"_blank\" rel=\"noopener noreferrer\">wine sector and visits to wineries<\/a><\/strong>.<\/p>\n<p><strong>But<\/strong> I would say that <strong><a title=\"visiting wineries\" href=\"https:\/\/www.winebus.es\/en\/2019\/11\/26\/visits-to-the-winery-to-sell-wine\/\" target=\"_blank\" rel=\"noopener noreferrer\">visiting wineries<\/a> is even much better<\/strong> than the movie sector. Because <strong>in the movies<\/strong> they are telling you in most of cases stories that are <strong>only in the mind of the scriptwriter<\/strong> and there are actors that pretend they are living specific situations that are just invented by the scriptwriter.<\/p>\n<p>In the <strong>world of wine<\/strong>, we don&#8217;t need actors. We need people who speak from their hearts. They tell us about what they have done to make good wines, and the obstacles they had to achieve it. They tell you a compelling story.<\/p>\n<p>In the world of wine, <strong>nobody<\/strong> becomes <strong>a millionaire from one day to the next<\/strong>. It is <strong>very different from<\/strong> what can happen on <strong>Wall Street.<\/strong> Winemakers know that part of the name of the game is being<strong>\u00a0in the hands of nature.<\/strong> They show, more than anything, <strong>their love for what they do<\/strong>.<\/p>\n<p>You listen to their story and if you like the story you know you are going to <a title=\"wineries near madrid\" href=\"https:\/\/www.winebus.es\/en\/2020\/04\/03\/a-wine-tasting-from-madrid\/\" target=\"_blank\" rel=\"noopener noreferrer\">taste great wines<\/a>. Then you <a title=\"centuries ago\" href=\"https:\/\/www.winebus.es\/en\/2019\/11\/26\/drinking-wine-5-centuries-ago-in-ribera-del-duero\/\" target=\"_blank\" rel=\"noopener noreferrer\">drink their wines<\/a>, and <strong>you imagine that everything they said is in the glass that you are drinking. Then you think you feel like being in heaven.<\/strong><\/p>\n<p><strong>You know what?\u00a0\u00a0<\/strong><\/p>\n<p>That <strong>behind a good <a title=\"beautiful stories\" href=\"https:\/\/www.winebus.es\/en\/2019\/12\/03\/we-love-to-hear-beautiful-stories-with-a-glass-of-wine-in-hand\/\" target=\"_blank\" rel=\"noopener noreferrer\">wine<\/a><\/strong><a title=\"beautiful stories\" href=\"https:\/\/www.winebus.es\/en\/2019\/12\/03\/we-love-to-hear-beautiful-stories-with-a-glass-of-wine-in-hand\/\" target=\"_blank\" rel=\"noopener noreferrer\"> there is always <strong>a magnificent story<\/strong><\/a>. If you visit a winery, if you hear a beautiful story, there can only be a good wine later. <strong>Everything is more beautiful with <a title=\"roman monuments in spain\" href=\"https:\/\/www.winebus.es\/en\/2019\/03\/30\/english-visiting-roman-monuments-with-a-glass-of-wine-in-hand-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">a glass of wine in hand<\/a>.<\/strong><\/p>\n<p>Oh my God. <strong>Forget what I just wrote.<\/strong> It is much better to go to a winery than to go to the movies.<\/p>\n<p>As a summary. <strong>Storytelling and <a title=\"5 centuries ago\" href=\"https:\/\/www.winebus.es\/en\/2019\/11\/26\/drinking-wine-5-centuries-ago-in-ribera-del-duero\/\" target=\"_blank\" rel=\"noopener noreferrer\">drinking wine<\/a> are a beautiful pairing<\/strong>.<\/p>\n<p>Cheers, my friends!<\/p>\n<h2>Bodegas Yllera<\/h2>\n<p><strong>In the picture in front of this post, there is a Rueda winery (100 <a title=\"pedraza segovia\" href=\"https:\/\/www.winebus.es\/en\/2020\/06\/05\/pedraza-segovia-60-miles-away-from-madrid\/\" target=\"_blank\" rel=\"noopener noreferrer\">miles northwest from Madrid<\/a>) with beautiful facilities<\/strong>. This <a title=\"Pe3raza Segovia\" href=\"https:\/\/www.winebus.es\/en\/2020\/06\/05\/pedraza-segovia-60-miles-away-from-madrid\/\" target=\"_blank\" rel=\"noopener noreferrer\">winery is Bodegas Yllera.<\/a> When you visit this winery they<a title=\"castles in spain\" href=\"https:\/\/www.winebus.es\/en\/2019\/04\/22\/english-visiting-castles-in-spain-with-a-glass-of-wine\/\" target=\"_blank\" rel=\"noopener noreferrer\"> tell you a story of wine related<\/a> to the amazing Greek mythology. A beautiful pairing !!!<\/p>\n<p>In our tours, we do not limit ourselves to visiting wineries. We try to do what is worthwhile in the area that complements the <a title=\"bodegas trujillo\" href=\"https:\/\/www.winebus.es\/en\/2014\/04\/01\/english-visiting-bodegas-habla-trujillo\/\" target=\"_blank\" rel=\"noopener noreferrer\">visit to the Bodega<\/a>. This may be gastronomy (going to a good restaurant or having very good tapas and wine), <a title=\"bodegas habla trujillo\" href=\"https:\/\/www.winebus.es\/en\/2014\/04\/01\/english-visiting-bodegas-habla-trujillo\/\" target=\"_blank\" rel=\"noopener noreferrer\">visiting medieval<\/a> cities, castles, enjoying local &#8220;fiestas&#8221;. In short, everything that we think can allow our visitors to enjoy the experience with their five senses.<\/p>\n<p><strong>We do those activities with <a title=\"chinchon bodegas\" href=\"https:\/\/www.winebus.es\/en\/2019\/08\/02\/in-chinchon-with-a-glass-of-wine-in-hand\/\" target=\"_blank\" rel=\"noopener noreferrer\">a glass of wine in hand<\/a>.<\/strong>\u00a0 We do that because we firmly believe that everything is better with a glass of wine in hand.<\/p>\n<p>The cinema, on a good number of occasions, is also very good<\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Madrid wine tours\" href=\"https:\/\/www.winebus.es\/en\/\" target=\"_blank\" rel=\"noopener\">Come to one of our wine tours<\/a> and realize it by yourself.<\/p>\n<p class=\"m1738825224105246296p1\" style=\"background: white;\">Written by<\/p>\n<p>Ignacio Segovia<\/p>\n<p>Ceo of\u00a0<a href=\"https:\/\/www.winebus.es\/en\/\">winebus.es<\/a><\/p>\n<p>&nbsp;<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do you say in Spanish &#8220;Vale&#8221;? It means &#8220;ok&#8221; &#8230; and much more. I attach a video. It is an ad made by Estrella Damm, a local beer brand that tells a story that might happen in one of our tours that come to my hair to tell what happens on our tours. In<\/p>\n<div class=\"padding-top text-center\"><a href=\"https:\/\/www.winebus.es\/en\/2020\/08\/14\/storytelling-and-wine\/\" class=\"atbtn atbtn--medium atbtn--rounded atbtn--transparent\">Read more<i class=\"atbtn__icon atbtn__icon--right fa fa-long-arrow-right\"><\/i><\/a><\/div>\n","protected":false},"author":2,"featured_media":9052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[929],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vale means OK in Spanish... and much more. Wine storytelling | Winebus<\/title>\n<meta name=\"description\" content=\"Wine tourism is not attractive for the wines you might taste but also for the wonderful experiences that you can live. Vale means much more than OK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.winebus.es\/en\/2020\/08\/14\/storytelling-and-wine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vale means OK in Spanish... and much more. Wine storytelling | Winebus\" \/>\n<meta property=\"og:description\" content=\"Wine tourism is not attractive for the wines you might taste but also for the wonderful experiences that you can live. Vale means much more than OK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.winebus.es\/en\/2020\/08\/14\/storytelling-and-wine\/\" \/>\n<meta property=\"og:site_name\" content=\"Winebus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Wine-Bus-316596878375631\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-14T10:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-21T08:38:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.winebus.es\/wp-content\/uploads\/2018\/03\/Bodegas-Yllera.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ignacio Segovia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@winebuses\" \/>\n<meta name=\"twitter:site\" content=\"@winebuses\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ignacio Segovia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.winebus.es\/en\/2020\/08\/14\/storytelling-and-wine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.winebus.es\/en\/2020\/08\/14\/storytelling-and-wine\/\"},\"author\":{\"name\":\"Ignacio Segovia\",\"@id\":\"https:\/\/www.winebus.es\/en\/#\/schema\/person\/1eba0ef546f77f0f7c6c101f07132462\"},\"headline\":\"Vale means OK in Spanish&#8230; and much more. 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