{"id":14476,"date":"2010-04-28T22:03:22","date_gmt":"2010-04-28T20:03:22","guid":{"rendered":"https:\/\/www.winebus.es\/?p=14476"},"modified":"2020-08-27T17:27:32","modified_gmt":"2020-08-27T15:27:32","slug":"ribera-del-duero-wines-what-they-have-in-common-and-how-they-differ","status":"publish","type":"post","link":"https:\/\/www.winebus.es\/en\/2010\/04\/28\/ribera-del-duero-wines-what-they-have-in-common-and-how-they-differ\/","title":{"rendered":"Ribera del Duero wineries. What they have in common and how they differ."},"content":{"rendered":"
When I learn the story of a winery<\/strong> (and if I can visit it, even better), of who made the wine, what they did to produce the wine, it awakens a great interest inside me to capture<\/strong> everything they tell me, in all its colors, in all its aromas, and in all its flavors. I think this happens to the majority of consumers, <\/strong>who without being experts, approach the world of wine more closely, now that the Internet has brought down so many barriers.\u00a0<\/p>\n The wine world cannot expect that consumers become expert tasters<\/strong>. But a lot of consumers are ready to participate in all sorts of ways. Because their end goal is enjoyment. And by enjoying, you start to understand, without realizing that you are learning.<\/p>\n The wineries also have realized that they have to play a more active role in explaining their wines and the personalities behind them<\/strong>. In the past wineries used to speak to a few people who knew a lot. And it was those people who transmitted the emotional message to the end consumers. It was sufficient to rely on these people\u2019s judgments and points as a guide to the market when making a decision to purchase a bottle of wine.<\/p>\n Wineries<\/strong> now realize that they can and must work harder in transmitting their message<\/strong>. Now, via the internet, not only are they going to meet a lot of people who know a lot, but they\u2019re going to meet a lot of people who don\u2019t know much but who are eager and willing to learn. And they need help in sending their message, without giving rise to the \u2018Chinese Whispers\u2019 syndrome (ie, where the message received is completely different from the message sent).<\/p>\n